Electricity shortages cripple economic growth in many emerging economies: imagine doing business in a place where electricity could cut off at any time. When the power goes off, workers sit idle, commerce stalls and food spoils. To make a profit in this environment, businesses have to use diesel back-up generators to power their equipment. These generators are not only noisy and polluting, but also very expensive to operate as the price of diesel fuel keeps going up.

India – a rapidly growing emerging market: our target customers are businesses that operate in rapidly growing emerging markets where grid electricity is unreliable.

Efficient cold-storage is the missing link in the milk supply chain: the extensive market and human factor study revealed a large business opportunity in India for an efficient cold-storage solution targeted to the dairy industry. Dairies located in large cities have the need and the buying power to purchase refrigeration units for preserving milk at collection points located in remote, farming villages. Cold-storage at the village level minimizes the number of collection trips and reduces transportation cost in half. Today, the only alternative is to use commercial refrigerators with diesel-powered backup generators, a no-win situation that further exposes the dairies to escalating energy prices.